California Race ServicesAugust, 2003

What I Did:

Shopping Cart, E-Commerce, Linkpoint payment gateway integration, Shipping module integration, Content Management System (CMS), PHP, MySQL, HTML, CSS, Graphic Design

Developed and designed e-commerce website for the official West Coast Pirelli motorcycle racing tires distributor.

Programmed and invented many unique features to the motorcycle racing industry. One of the more prominent features was an online events calendar from which a rider could purchase tires and then choose a pick-up location and time.

The website also featured individual prices for sponsored riders and an ability to send contingencies (manufacturer discount and rewards) to successful riders.

The website included Search Engine Optimization (SEO) that put organization's products systematically at top 10 ranking on Google, often surpassing the Pirelli manufacturer.

In addition to website programming and design I was also responsible for printed advertising and online marketing campaigns.

See also the Sticky Tires project which aimed to sell a broad spectrum of tires to the consumer market.