Marie ToddOctober, 2009
What I Did:
Shopping Cart, E-Commerce, Linkpoint First Data payment gateway integration, UPS shipping module integration, Content Management System (CMS), PHP, MySQL, HTML, CSS, Flash
Partners:
- Project Management
Arroyo Design - Graphic Design
Erbe Design
Developed e-commerce website for Los Angeles based jewelry designer.
A separate wholesale section was also developed. The retail website included a wholesale inquiry form.
The website included an intro flash slideshow featuring highlighted products. The slideshow was programmed to only run once and included a pre-load along with a choice to skip.
Shopping cart supported ability to add unlimited products and categories.
Social networking share buttons, by AddThis, were also added to each product detail page to help with marketing.
The website also featured a wishlist, electronic gift certificate, product search, sitemap, stores listing, and newsletter subscription.
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Home pageView Larger
The home page included a linked large featured product image. It could easily be updated from the back end control panel. The navigation of the site was also database driven.
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Flash intro pre-loadView Larger
The website had a flash photo slideshow intro and in order for it to run smooth a pre-load mechanism was added.
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Flash intro slideshowView Larger
The slideshow included 5 images which highlighted products and the brand. The slideshow ran only once at entry. Skip buttons were provided and statistics on skip behavior recorded for later analytics.
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About pageView Larger
Example layout of an informational page. The text and image could easily be edited in the back end control panel.
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Product listingView Larger
The images of the product listing were dynamically resized and appended with a drop shade using PHP GD. Products could be traversed via the pagination when applicable.
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Product detailView Larger
A social media bookmarking AddThis button was added to help promote the product and the brand. The product detail page also included a Next / Previous product pagination.
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Shopping bagView Larger
A shipping estimator was programmed to the shopping bag in order to give the customer shipping estimates before proceeding to the checkout.
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Electronic gift certificateView Larger
Customers could purchase an electronic gift certificate that they could personalize and then send to a friend or family.
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Shopping bag with added gift certificateView Larger
After adding the electronic gift certificate to the shopping bag an "edit" option appeared in order to change the personalization or amount. Shipping cost would also adjust to free for a virtual product.
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WishlistView Larger
A product could also be added to a customer's wishlist and then sent to a friend. A unique public link would be emailed to the chosen recipient(s) were they could complete a purchase.
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Advanced product searchView Larger
The advanced product search would allow a customer to search from a specific category, with a price range, and or using search term(s) / keyword(s).
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Press pageView Larger
Listing of various press articles added to the press section. Each article would display a dynamically resized press cover image, along with a link to view more details.
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Press detail pageView Larger
The press detail page displayed a larger cover image and more descriptive text when applicable.
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Mailing list subscriptionView Larger
The newsletter subscription form collected information from prospective customers. A birth day (excluding year) was also requested, in order to be able to send a birth day coupon.
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Stores listingView Larger
The store listing displayed contact information for retail stores stocking the designer's products. This information was database driven and compiled into HTML using PHP.
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Wholesale inquiry formView Larger
Inquiry form for prospective wholesale clients. The information gathered was stored into a database and after approval used to create a wholesale profile.
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SitemapView Larger
The sitemap was completely database driven and included all products and categories.
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Wholesale / Retailer login formView Larger
A separate login for wholesale / retailer login. The wholesale website allowed different pricing and products not yet announced to the public.
